As part of my internship at Stone Graphic & Web Design, I contributed to the ongoing digital presence of The Derma Club, a skincare and wellness clinic. My role involves developing and executing short form video content, including reels and story campaigns across Instagram and Facebook, aimed at promoting seasonal offers and enhancing engagement. The focus is on aligning visual storytelling with the clinic’s brand tone. Clean, confident, and approachable while highlighting specific treatments like under eye filler, rejuvenation shots, and hydration boosters. Each piece is tailored to drive both awareness and bookings, using trends, platform insights, and audience behavior to guide creative direction.